Every sandwich is built from scratch — house-cured meats, artisan cheeses, and vegetables from local farms. This is what happens when a deli takes itself seriously.
Bill's Market and Deli has been a cornerstone of the Santa Rosa community since 1998. What started as a modest corner deli has grown into one of the city's most trusted food destinations — and it's not hard to see why.
We source our meats from local suppliers, slice our cheeses by hand each morning, and bake our bread from recipes passed down through generations. This isn't fast food. This is food made with intention, served with a smile.
We've built our reputation on three principles that guide every sandwich we make and every guest we serve.
We source from local farms and premium suppliers. Our meats are house-cured, our cheeses hand-selected, and our produce arrives fresh every morning. No shortcuts, ever.
For over 25 years, Bill's has been more than a deli — it's a gathering place. Regulars know our names, and we know theirs. That's the kind of relationship you can't buy.
Every sandwich is assembled with precision and pride. We take the time to get it right because we know you'll notice the difference — and we know you'll come back for more.
We're located in the heart of Santa Rosa, just off the 101. Stop by for lunch, grab a sandwich to go, or plan your next catering order with us.
817 Russell Ave
Santa Rosa, CA 95403-2181
Mon – Fri: 7:00 AM – 9:00 PM
Saturday: 8:00 AM – 10:00 PM
Sunday: 9:00 AM – 8:00 PM
Whether it's a quick lunch, a catering order for your next event, or just a reason to stop by — we're here for you. Come see what 25 years of craft can do.