Fresh deli counter at Bill's Market and Deli in Santa Rosa
Santa Rosa's Favorite Deli Since 1998

We Don't Just Make Sandwiches. We Make Them Right.

Every sandwich is built from scratch — house-cured meats, artisan cheeses, and vegetables from local farms. This is what happens when a deli takes itself seriously.

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Our Story

A Santa Rosa Tradition Built on Quality and Craft

Bill's Market and Deli has been a cornerstone of the Santa Rosa community since 1998. What started as a modest corner deli has grown into one of the city's most trusted food destinations — and it's not hard to see why.

We source our meats from local suppliers, slice our cheeses by hand each morning, and bake our bread from recipes passed down through generations. This isn't fast food. This is food made with intention, served with a smile.

25+
Years in Business
100%
Fresh, Never Frozen
50+
Local Suppliers
Interior of Bill's Market and Deli showing the deli counter and fresh ingredients
Why Choose Us

What Sets Bill's Apart

We've built our reputation on three principles that guide every sandwich we make and every guest we serve.

Quality You Can Taste

We source from local farms and premium suppliers. Our meats are house-cured, our cheeses hand-selected, and our produce arrives fresh every morning. No shortcuts, ever.

A Community staple

For over 25 years, Bill's has been more than a deli — it's a gathering place. Regulars know our names, and we know theirs. That's the kind of relationship you can't buy.

Crafted with Care

Every sandwich is assembled with precision and pride. We take the time to get it right because we know you'll notice the difference — and we know you'll come back for more.

Find Us

Visit Bill's Today

We're located in the heart of Santa Rosa, just off the 101. Stop by for lunch, grab a sandwich to go, or plan your next catering order with us.

Address

817 Russell Ave
Santa Rosa, CA 95403-2181

Hours

Mon – Fri: 7:00 AM – 9:00 PM

Saturday: 8:00 AM – 10:00 PM

Sunday: 9:00 AM – 8:00 PM

Ready to Taste the Difference?

Whether it's a quick lunch, a catering order for your next event, or just a reason to stop by — we're here for you. Come see what 25 years of craft can do.

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